When entering new markets, the rules of the game vary by country (and even by province). If we try to apply the same strategies from our primary market to our growth markets, we should not expect strong results. At the same time, corporate reputation does not segment geographically, and a tree falling in one market is heard by everyone, everywhere, instantaneously. Using examples from Latin America, China, and India, we discuss how accurately mapping the holistic international issue space and using the right messages to build potent coalitions of international stakeholders, leads us to strategies that have maximum impact in our growth markets while minimizing blowback in both our growth and primary markets.
Speaker: Eric Smith, Director of Business Intelligence at LeadMD - USA
Recommended Reading >> bit.ly/32kRpzw
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