How to Create Content Briefs FAST using Page ReWriter | Create SEO Optimised content brief is a document that compiles all the information a content creator needs to execute a piece of content. Usually it’s created by a content strategist or editorial manager. The best content briefs seamlessly combine editorial direction and content strategy to ensure every piece of content is both well-written and primed to drive SEO results. Every company has its own way of creating content briefs, and there are many valid approaches. In our experience, however, we’ve noticed that many content briefs fail to hit the sweet spot between providing solid editorial guidance and correct SEO requirements. Some briefs are full of important editorial guidelines, with little in the way of SEO insights. Others give the writers title tags and meta descriptions, linking recommendations and anchor text, and of course, the dreaded keyword list, but fail to provide useful editorial direction.
Going too far in either direction will hamper your content marketing efforts. Well-written content is crucial, but without an eye on how it fits into the wider SEO and content marketing strategy, it will not drive the results your stakeholders need to see. Go too heavy on the SEO, and you have content that reads like “SEO content,” which will not serve your user experience or, increasingly, the search engines themselves. A genuinely great content brief will seamlessly combine editorial and brand guidelines, your vision for a specific piece of content, and a roadmap for the comprehensive topical coverage that search engines are looking for in the world of semantic search.
The content brief, when done correctly, can alleviate – if not eliminate – these miscommunications and the constant back-and-forth that often comes with content creation.
Content briefs improve content marketing efforts by ensuring that whoever is executing a piece of written content is fully aligned with the goals of the specific campaign and content marketing strategy at a high level. This is crucially important if you are trying to scale up your content production and have several writers and content creators working on different projects. Briefs give content strategists and leaders a way to get quality output at scale, which is how you build a foundation for consistent results.
Getting the content briefs right will make everything that comes after much easier and more impactful. Better briefs give writers everything they need to knock a piece of content out of the park while spending less time doing supplemental research. That means less time spent editing and optimizing copy. It results in higher quality content that can fuel promotion and grow your reach. In short, the content brief is the critical link between your research and planning and the actual content creation.
PageReWriter is an amazing tool when it comes to the task of having to create content briefs. Page ReWriter has helped us out massively on how to create content briefs fast and also allows us to quickly write ranking content. If you want anymore information on how to create SEO optimised content fast, then be sure to check out our Page ReWriter FatRank blog, where we cover in detail how much we have benefited from it: #HowToCreateContentBriefsFast #PageReWriter
Recommended Reading >> bit.ly/32kRpzw
Comments
Post a Comment