TV and digital attribution, what is it? and how recent news from Apple and Google are impacting it.
The TV and digital advertising industries are going through a massive shift right now. New privacy rules and regulations in conjunction with the latest Apple and Google data sharing policies, have shuffled the cards on tracking consumers online and are dramatically impacting advertising performance measurements. In this talk we will cover: What is TV & digital attribution? What type of tracking are consumers subjected to while watching TV, online browsing or on mobile devices? The new tracking changes implemented by big tech and the impact this has on data collection quality for attribution
Shira Witelson
Founder of RSLT.IO - USA
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