Turning Fans Into Customers and Customers Into Fans

When two fans of the same fandom meet, sparks fly. David Meerman Scott, co-author of “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” and Brian Halligan, CEO of HubSpot, share how their common interests kindled the quick and easy beginning of their friendship.

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HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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