How does a LinkedIn manager help build a selling strategy?
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out. If you’re a manager, sales leader, or rep looking to transform how you sell in 2021, this is a great place to start. Graves will walk you through how he has successfully implemented buyer-first strategies on his team.
Resources Mentioned In the Episode:
LinkedIn’s website for more advice about buyer-first selling: Enablement Report here:
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