What would happen if you doubled your prices? In this episode, I interview Carrie Osman, Founder & CEO at Cruxy & Company, on the pricing changes you need to make to maximize top line growth.
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+ Instagram (behind the scenes): Facebook (live trainings + Q&A): Twitter (what I'm reading): you first came up with a price for your SaaS product, I bet you did one of 3 things:
1. Picked a low number because “you’re just starting out”
2. Matched (or beat) a competitor’s price
3. Chose a number based on what you would spend
How would you feel if I told you to take that price… and double it?
Nervous, right?
Pricing strategy is where many SaaS founders get nervous, panic and shoot themselves in the foot, yet it’s one of the most crucial numbers for scaling and growth.
I want to introduce you to someone that can help:
Meet Carrie Osman, CEO and founder of Cruxy & Company, and my latest guest on the Escape Velocity Show.
Cruxy & Company is a business strategy firm that helps B2B tech and fintech companies rebuild their business model and optimize their revenue.
One of Carrie’s areas of expertise is pricing.
With her team, she will dig up exhaustive data and present strategic findings in a way that makes restructuring a pricing model a no-brainer.
It’s like hiring a team of experts to give you the perfect answer so you can MOVE ON.
I had the privilege of sitting down and chatting with Carrie about how she runs her consultancy and why they’ve grown to such high praise amongst tech companies.
Check it out!
What amazes me about Carrie is her energy. She’s everyone’s friend, always active, and relentlessly hard working.
In this episode, she gave me the low-down on:
- How action (not theory) creates growth
- The value of emotional intelligence
- Why she sold her sports car and left a great job to start Cruxy
- The ‘one piece of paper’ strategy
- Why what you’re NOT doing matters more than what you are
- Running effective 1-on-1s
- What ‘frogging it’ means
- How hiring a consultant means paying only for results
- The difference in selling to the USA or the UK
- Her 3-favours rule
If you’re new to the idea of hiring consultants for short bursts of high-value work, then this episode is absolutely worth a listen.
Carrie doesn’t just share her perspective on business growth and strategy; you’ll also understand how great consultants think.
You already know I’m a HUGE supporter of paying for great advice…
Hiring a firm like Cruxy & Company is an extension of that idea.
Grab your headphones and enjoy the episode here.
Dan “networking in your inbox” Martell
Don't forget to share this entrepreneurial advice with your friends, so they can learn too: the best strategies to build and scale successful products and businesses on the SaaS Growth Stacking show: DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
Recommended Reading >> bit.ly/32kRpzw
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