Finding a Co-Founder | How to Find The Perfect Partner & Split Equity Fairly

Want to learn how to start a new SaaS business in 2021 without tearing your hair out? In this video, I’m going to share the benefits of a co-founder, and how to negotiate an equity split once you've found a potential partner.

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If you want to start a new SaaS business in 2021 without tearing your hair out, my advice is:

Find a co-founder.

You shouldn’t have to do it all on your own… and it’s better that you don’t.

Finding the right co-founder means having someone who will work just as hard as you, can do the things you can’t, and gives your business a fighting chance in the market.

If you’re a non-technical founder, that could mean finding someone technical.

You grow the business, they build the product.

Or if you are a technical founder, then it means finding someone that can help you assemble a world-class team and market your product effortlessly while you write the code.

But picking the wrong co-founder spells D-I-S-A-S-T-E-R.

You end up losing a big slice of the most valuable asset in your business:

Equity.

Don’t ever, EVER, EVER give equity to the wrong co-founder.

So how do you find the right co-founder? How do you track them down and get them interested? How do you negotiate a fair equity split?

I’ve got you covered.

This week’s video is the 5-steps to finding the perfect co-founder for your startup.

We’re going to break this down logically and uncover:

- What to look for in a co-founder

- Where to find a technical co-founder

- How to know they are right for you

- What to say on your first introduction

- How to discuss equity

- The safest way to split equity fairly

Every SaaS company I’ve launched has been with co-founders. I even launched Spheric with a co-founding team of 4.

Could I have launched my businesses entirely on my own? Maybe.

But growth would have been slower, I’d have torn my hair out, and my family life would have suffered.

I like working with people… and my businesses are better for it.

Yours can be too. Check out the video here and drop me a comment if you have any questions.

Dan “team player” Martell

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ABOUT DAN MARTELL

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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is way out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric, and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce, and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline seeker and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

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Recommended Reading >> bit.ly/32kRpzw

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