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A lead capture page is a type of post-click landing page differentiated by an optimized lead capture form. This kind permits you to collect leads for your respective offers and support them down your marketing funnel. To be successful gathering leads, your capture pages need to have the ideal balance of "ask" and "reward." The "ask" are the form fields you use, and the "reward" is the deal you're promoting.
Ideally, your kind needs to not request more than basic contact info on the user's very first interaction with your company. For example, if you're using a more top-of-the-marketing-funnel resource such as a totally free ebook or webinar; your lead capture form ought to have no more than three form fields. Anything more and you run the risk of scaring them away on your first interaction.
The length of the kind also depends upon how far down your clients remain in your funnel. The Intercom lead capture page below only requests the visitor's e-mail address in exchange for a book even though the post-click landing page is quite detailed. The page includes testimonials, consumer badges, author introductions, and chapter breakdowns.
However, kind length is simply one piece of the puzzle. To enhance your types, you must pay attention to the list below components: Your post-click landing page's length will assist you choose where to place the type. If you have a short-form post-click landing page, the type ought to be positioned above the fold.
As a general rule, uses that need more description or demand payment should first explain the offer's worth and then ask visitors for their information. If the value is simple to understand, the kind can be put above the fold. The variety of fields doesn't simply depend upon the visitor's ease of use to complete it.
Much shorter forms normally collect more (however lower quality leads) due to the fact that visitors do not have to offer as much individual details just name and e-mail address, for instance. Case in point, Marketing Experiments performed a case research study decreasing twenty lead fields to four and saw an 188.46% boost in leads! A longer kind normally gathers fewer (however greater quality leads) due to the fact that visitors are willing to provide more information about themselves such as e-mail address, organization address, geographical area, business income, and size.
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