What is the lead generation process?

Simply put, the lead generation process is a marketing process whereby a company or entity arouses interest in their offering (product or service) in potential buyers or prospects.

Lead generation is the first leg of a company’s sales pipeline and involves capturing data from the interested prospects, as well as qualifying them, so that they can be moved further down the sales pipeline to the eventual sale.

Some companies choose to utilize their in-house sales staff for their lead generation efforts, but many opt to outsource lead generation to a lead generation firm.

Lead generation companies specializing in lead generation services can be more cost-effective than the payroll expense of an in-house sales staff dedicated to lead generation.

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