I have spent a lot of time analyzing both PewDiePie and MrBeast, the two most dominant creators on YouTube. These guys are absolute masters at capturing attention. Besides mastering the CTR and watch time optimizations that all youtubers do, I have identified 4 pillars that PewDiePie and MrBeast use to recruit, retain and expand their follower base. Here is a summary of what I learned. Pillar 1: Make them participate PewDiePie engages a lot with his fans on YouTube. He mentions them their comments in his videos and takes recommendations into account, like which game he should play next. He...
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