YouTube is the second most popular search engine behind Google. In 2018, 72% of B2B marketers rated video an effective content marketing tactic, and 70% of B2B buyers and researchers watch videos throughout their path to purchase. Video has become an integral part of the B2B buying experience.
So besides ensuring that you create stellar content, here are key considerations to help you get started with YouTube to generate leads for your B2B business.
1:01 Reach Your Leads via Search
1:58 Drive Traffic with Cards
2:27 Promote Resources Using End Screens
2:59 Nurture Your Leads
Now that you know more about YouTube best practices for B2B lead generation, please check out our recent blog posts covering useful Inbound Marketing tips.
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