When companies are in search of a lead generation specialist it is very important to understand the company's business model and to look for a marketer with experience working with similar business models.
Josh Mangum, Director of Strategy for Search Solution Group, gives insight into what an award winning recruitment firm looks for when searching for the ideal lead generation specialist.
With lead generation being a relatively new field in the marketing arena, companies often struggle to understand the differences between lead generation marketers and can easily make mistakes when defining the role, setting their targets, and even during the interview process. Taking the time to understand our clients business model, the unique needs of the role, and the desired culture / personality fit is just the first step in determining the ideal candidate. We work collaboratively with our clients to clearly define the needs of the positions, and then seek out candidates with the desired skill sets, industry experience, and level of expertise to be a vital addition to your company on day one.
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