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Online Lead Generation Strategies - Your Facebook and Google Struggles
What Is an Online Lead?
An online lead is a person who has indicated interest in your company's product or service in some way, shape, or form.
As a lead, you'd hear from a business or organization with which you've already opened communication … instead of getting a random cold call from someone who purchased your contact information.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Lead generation in digital marketing is the process of attracting and engaging leads. You want prospective customers to find your content, follow you on social media, sign up for your email list, and pay attention to what others say about you.
However, you don’t want to attract just anyone. In fact, that’s more dangerous than helpful.
A qualified lead is worth far more to you than an unqualified lead. You want to attract prospects who not only can buy your product or service, but have a genuine need or desire for it.
However, both marketing and sales need to work together. It’s possible to convert a lead at the bottom of the funnel into a customer without ever involving your sales team.
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