A lively discussion between Connor Kinnear, CMO at Passle, and Emily Miller of Marshall Walker, on how to leverage LinkedIn for your company.
Emily Miller is the Founder of Marshall Walker, an independent LinkedIn training organisation based in London. She is an experienced business to business (B2B) marketer and business developer and has worked in the professional services sector for over 15 years. Marshall Walker helps organisations and professionals learn how to raise their profiles and develop better client and prospect relationships by using LinkedIn effectively. Marshall Walker also provides strategic advice to businesses that want to integrate LinkedIn in their overall marketing and business development activities. Emily has an MBA from the London Business School. She is the co-author of LinkedIn for Lawyers: Developing a Profile to Grow your Practice and co-creator of 'Grow your Practice with LinkedIn: For Lawyers' a CPD accredited online training course. Web: www.linkedintutors.com
Twitter: @LinkedInTutors
Connor Kinnear is a marketer of 15 years with a strong focus on digital marketing and building an online presence. He has worked at organisations of all sizes, from blue chip companies to tech startups. After graduating from the University of Edinburgh with a degree in business and marketing, he worked at IBM before moving into the marketing team at Diageo and later into their innovations arm. He then moved into financial services where he launched a number of innovative financial products for Payzone before joining Serverside Group, which provides card customisation software and marketing services for banks, as their head of marketing. Connor worked and consulted with some of the biggest banks around the world to help them drive deeper engagement with their customers through social media. He is now the Chief Marketing Officer at Passle: a new tool that allows highly-knowledgeable but time-poor professionals generate content and showcase their knowledge online.
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