Learn about three key strategies to B2B SaaS lead generation.
Access the resource referenced in the video here: name is Jackie Steinmetz, the owner of Accelity Marketing. Generating leads is a top priority for B2B SaaS companies. Today, we’re going to discuss 3 strategies you’re company can use to generate more leads. The first strategy is building inbound marketing content. Content like ebooks, white papers, infographics, checklists or guides are the foundation or any inbound marketing strategy. When creating content, make sure you always teach your prospects something, ask yourself every time; “What’s in it for them?”
Second, be sure to promote your inbound marketing content. Use channels like SEO, SEM, email, social media, or link building to increase both the quality and the quantity of the leads you receive.
Finally, engage your current customers. Your current customers' networks hold a wealth of untapped leads, so don’t be afraid to ask for those referrals. But remember to reward your current customers so referrals keep on coming.
Thanks for watching, for more actionable information check out our Top Tips for B2B SaaS Lead Generation ebook!
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