How To Get Best Lead Generation For Realtors
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Step 1) Understand where the best leads come from.
Before we talk tactics, there’s one important thing you need to know about leads: The very best ones aren't web leads (the kind you buy through paid advertising). The best leads come from the people with whom you’ve developed meaningful relationships. Nurturing these relationships will generate repeat and referral business (which, on average, accounts for 89% of all real estate transactions).
Step 2) Start with people you already know.
Reach out to people who already know and like you, and let them know you are beginning a new career as a real estate agent. Tell family members, friends, former colleagues, your dog groomer, etc.
Keep in mind that while your family, friends, and acquaintances may trust you as a human, it's going to take some time for them to trust you as a real estate professional—it may take months, or even years. Be patient with your “pre-real estate” relationships. Don’t be pushy.
Step 3) Meet new people.
You need to expand your network, so start making it your mission to meet new people. Don’t hide behind a computer screen—log off Facebook and get out the door! Get face-to-face with people every day.
Here are just a handful of ways to do this:
Volunteer
Join a Meetup group
Join your chamber of commerce and attend events
Talk to your neighbors
Take your dog to the dog park
Join a gym
Take an art class
Talk to strangers
Let people know you’re a real estate agent, but put most of your focus on building relationships. Go out into the world with an open heart and a genuine interest in getting to know people. Once there is plenty of trust, these new friends will be happy to provide referrals...or even work with you to buy or sell their homes.
Step 4) Add contacts to your CRM.
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