How to Choose a Lead Generation Company: Ask these 7 Questions

Need more help with lead generation? Get your free Introduction to Lead Generation [Guide] here: good lead generation company can help you to significantly boost your leads. When vetting a lead generation provider, you should ask them these 7 crucial questions to determine if they are the best fit for your company.

[SUMMARY]

1. WHAT TYPE OF COMPANY ARE YOU? 0:37

*two types of companies: major account and small sale lead generation

*be sure the company is familiar with generating the types of leads that your company needs

2. WHAT IS THE PRICE OF YOUR SERVICES? 2:00

*prices can vary widely depending on company size, industry, reputation, services, etc.

*ask them to focus on the cost per customer acquisition rather than the cost per lead generated

3. WHAT ARE YOUR PROCESSES AND TECHNIQUES FOR LEAD GENERATION? 2:32

*different techniques include SEO, social media, blogging, PPC, etc.

*tracking and support services are necessary to ensure you're getting exactly what you've been promised

*discuss how your funnel will be handled

4. HOW ARE LEADS QUALIFIED? 3:39

*marketing qualified lead - shows considerable interest in a business or its products

*sales qualified lead - viable prospects who have been vetted by a sales team after being passed on from a marketing team

5. WHAT TECHNOLOGY DO YOU WORK WITH? 4:18

*company should have a full set of tools to automate, manage, and track their activities

*tools should be able to integrate with your CRM or marketing automation system

6. WHAT EXPERIENCE AND REPUTATION DOES YOUR COMPANY HAVE? 4:39

*should be familiar with all stages of the sales cycle

*ask for one or several referral companies about their experience and results

7. WHAT ARE YOUR GUARANTEES OR TERMS OF SERVICE? 5:54

*align expectations up front

*any guarantee for the results that will be produced for your company?

Hopefully these questions will help you find the right lead generation company to meet your needs. But don't be afraid to come up with your own questions as well; you can never be too inquisitive!