Description: Lead generation – love it or hate it, this is what B2B companies are salivating over these days, and for good reason.
While there are endless ways to build high quality leads into your pipeline, it’s actually getting harder to do so, largely because of noisy, cluttered markets that are infested with competitors looking to swipe your prospects away from you any way they can.
In this webinar, featuring two lead generation experts, Eric Siu and Gaetano DiNardi, you’ll learn modern lead generation strategies and techniques to supercharge your pipeline and gain a competitive edge in 2018.
Timestamps:
1:15 Introduction
3:50 Traffic Temperatures & Best Lead Gen Channels
6:48 Offers for each state of the buying process
12:45 Eric’s Podcast Stats Snapshot
16:33 Lead Generation Breakdown at Sales Hacker
21:50 Hub and Spoke Content Modeling
29:50 Abraham Lincoln Example
35:50 Content Repurposing
38:24 Live Events
41:40 Linkedin - Why write status updates?
45:58 How to Create Weekly Content That Resonates
49:33 Takeaways
Comments
Post a Comment