In this full tutorial walkthrough I show you how we created a highly profitable lead generation form ad on Facebook and how we took it to the next level with some Zapier automation, connecting it to Constant Contact and more! Be sure to stick around until the end to hear the results after only three days.
By the time I'm uploading this video 5 days later we are up to 54 leads, awesome!
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Video Transcript
What's up you guys, I'm so excited because today I'm going to show you how to create a Lead Gen ad on Facebook. Now a Lead Gen ad is for what? Generating leads and it's one of the easiest ways you can start driving some leads to your business without even having a website, without even having a funnel. If you want to just test an idea out, if you want to just try and get customers quickly, A Lead Gen add is one of those things you can try to try and generate leads on Facebook. Now in this video, I'm doing this for our clients. I'm going to walk you through the entire process of me doing this for one of our clients, we were running ads for, he had an offer that was very time sensitive. It was something that needed to happen. Now, we didn't have time to build a funnel, time to build a website.
We didn't have time to build out an entire email sequence. He just want to generate leads quickly. So what you're going to see in this video is me walking you through the entire process as well as at the end. If you stick around, I show you some advanced techniques are how we took this ad to the next level by doing some social chaining, some crazy Facebook pixel stuff and some automation using Zapier. So if you're into that, stick around to the end. But if you're a beginner, that's totally okay too. You can watch this whole video and go step by step and set up a Lead Gen ad for your own business. All right, we'll see you at the end. All right, what's up? What's up? So a bunch of run a Lead Gen ad for one of our clients and I thought I would record this process because Lead Gen ads are kind of one of those things that that's a good skill to learn.
I don't use them all the time, but they're pretty easy to set up. And if you don't have a website or a funnel, you're just trying to generate leads, they can be a really easy way to do that. through Facebook. And the experience for people is pretty cool because they never actually have to leave Facebook. So I'm going to show you guys how this works. How does have this type of ad? You're going to come over here to your campaign manager. You can click create and you're going to choose this Lead Generation campaign type. Okay? And I'm just going to name this one right here. Lead Gen - I always like to put the date on there. And then right here, campaign, budget optimization. How can I as budget across adsets I'm going to put this for, let's see, one, two, three, four. Let's do $20 a day. So I can have maybe four different ads running and each at $5 a day. So $20 a day should be good. Go for this client. Then right here, I'm going to leave this one on lowest cost.
Yeah,
you can check out the advanced options, but I'm not going to do any of those. Hit continue, uh, for the ad set name. I'm going to name that in just a second. Once I have this little dialed in here, but Facebook page, I have that connected. I don't need this down here is where I'm doing the targeting. So I actually just got off a call with this client and we created this little audience docents. I do this for all, you know, the ads that I'm running. We basically just go through and talk about, okay, what is your ideal customer for this product look like? Where do they live? What do they, how do they speak? What are they into? What are the interest they, you know, are into, so, uh, for this particular offer we're running and it's going to be in these Midwest states right here.
... see rest of video starting at 2:40
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