Having done anything is better than doing nothing used to be the norm when setting up Lead Generation Strategies.
Well that isn’t all true, in a competent market, where time is money, you need a clear cut plan to obtain the results that you were aiming for.
Before you strategize a plan. It is important that you ask yourselves these three questions,
What does your target market look like?
Having an idea about your ideal customer profile, what role do they play in their organization and their company size have to be known to you, to cater to their needs in the most efficient manner.
Marketing qualified lead and sales qualified lead:
Keeping track of what they are looking for in your website, the content you offer etc. i.e finding out what they want, would help you serve them well, by understanding the possibilities of a conversion.
What are the specific target goals that you have?
Having a clear benchmark of how your previous campaigns have performed is necessary in assessing where to hit and how to hit, and hit up revenues.
Lastly, you could hustle and strategize all you want, but it is utterly important that you follow up with your leads. A good follow up strategy, keeping in mind what your customer is looking for is necessary for the last step - conversion.
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