to do some highly effective customer prospecting without making any cold calls? In this video, I take you through a seven-step lead generation process that will help you identify and connect with YOUR ideal prospective clients.
Many of you can’t or don’t want to get new business through cold calling. No problem! There are more comfortable and successful ways to generate leads. I’ve developed a relationship-based customer prospecting method that helps you find and get in front of your perfect future customers. Here’s a summary of my lead generation process:
1. Ask your current clients to introduce you to specific people they know. Explain how the introduction benefits everyone.
2. Go to and speak at events involving the industry trade associations your clients care about.
3. Network with friends, relatives, and social media contacts. These people are emotionally invested in your success.
4. Ask your vendors for introductions to their clients and for trade industry association opportunities. Your vendors are also invested in your success – the more you make, the more they make.
5. Do joint venture marketing. Seek out the people your clients do business with, then make plans to work together.
6. Team up with someone highly-respected in your industry and send out an endorsed mailing.
7. Set up an industry roundtable. Get top industry people together and facilitate a discussion among them. Take notes and walk away with more leads.
Customer prospecting is all about reaching out to the right people. There’s real power in connecting with the people you already know to identify and build relationships with the future clients you need. Start this lead generation process today, and start bringing in new, ideal clients to boost your business!
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