Lead generation and prospecting aren't merely waving the proverbial "deal" flag, and hoping prospects drive up for a chat. No, prospecting is a nuanced art that must be conducted professionally and ethically that correctly reflects your business while being productive at the same time.
The biggest mistake you can make is treating prospecting as a step wholly removed from the sales process, and in this video, we discuss the who, what, where and why of prospecting while covering this important connection.
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