This webinar focuses on what you need to know about the process of generating leads for economic development. This complimentary one-hour webinar offers an overview of lead gen best practices and offers practical strategies you can begin using right away: How can you improve your current lead gen process? What questions need to be asked? What does this mean for our foreign direct investment strategy? What systems should be in place? How can you evaluate results? Join GIS Planning's VP Sales, Stevie Field-Chavez and VP Marketing, Alissa Sklar, Ph.D., along with guest presenters from Research FDI, Davor Davidovic, VP Corporate Development, and Amber Hunter, VP Business Development, North America, as they lay out all you need to know.
We will cover the following:
*Where to start?
*Know your market/region
*Which industries are moving?
*I've got a meeting, now what?
*Marketing "musts" to educate the company on your value proposition.
*How to follow-up.
*Common mistakes
*Much more!
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