is a super common question and there’s not a one-size fits all answer.
I’m Angela Moore with SDDM
The thing is it depends on a few factors. One is your budget, two is your audience and the other is the awareness your potential customers have about your product or service.
This last one is what businesses miss the mark on the most.
I’ll get to that in just a minute. Let’s talk about the first two real quick.
Your budget – that’s kind of a no-brainer right. Let’s assume for the moment that you actually have a marketing budget. And let’s say that budget is $1500 a month. Let’s also assume you are a local business. The larger area you serve, the larger your budget needs to be. There is a direct correlation there ok. Makes sense though right? But here’s the thing, just because you may serve a larger area, if your budget is smaller, you can still market to one location. Use Google Trends to see what area is best for you. your audience. I’m mainly talking here about B2C or B2B. Do you sell to consumers or businesses? This can make a difference in how you market and how you reach your prospects. For instance, Google ads are not necessarily as strong for B2B as they are in the B2C market. But there are exceptions. The same goes for certain sponsorships. If you sponsor a local event, you need to consider who will be at that event. If it’s an event for businesses great, but otherwise you need to just think of that as some goodwill.
But here’s what I really want to get to. Awareness. If people don’t know you or your product exists, it will be harder to generate leads. You’re going to need to educate and do a lot of brand building.
A great way to do that is with webinars and educational videos.
If people do know you exist and know your product can help them, they are likely just waiting for a deal.
One of the best ways you can generate leads is with a coupon, a discount or a free trial. A free consultation can also work. This removes the risk and people will be far more willing to give you a shot.
You can also use webinars and videos to promote these offers.
Another really popular strategy right now is Challenges. You can promote an online challenge that will provide some sort of benefit at the end of that time period. It can be 7 days, 14 days, or even 30 days. Just know the longer it is, the more percentage of people will drop off.
All of these strategies can work for you no matter what level of awareness people have about your business.
If you want to chat about how to implement any of these lead generation strategies for your business, schedule a free consultation with me with us on us on
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