Machine learning is accelerating all aspects of marketing, and lead generation is no exception. Marketers who master the use of modern AI and automation techniques will fly past the competition, while those who don't will struggle. In this presentation, learn 3 different modern techniques currently being used for lead generation that all affiliate marketers should be aware of.
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MARIYA YAO BIOGRAPHY:
Mariya Yao is Chief Technology and Product Officer at Metamaven, an applied AI firm building revenue-generating solutions for global enterprises, and also Editor-In-Chief of TOPBOTS, the largest educational publication for enterprise AI professionals. Metamaven enables Fortune 500 clients such as L’Oreal, WPP, PayPal, LinkedIn, and LVMH to drive business ROI in sales, marketing, and customer experience use cases through the use of data and machine learning.
As a researcher and “AI designer”, Mariya helps executives gain mastery and a deep understanding of how to apply emerging technologies for consumer and enterprise innovation. She is a Forbes columnist and co-author of the award-winning and best-selling book, Applied Artificial Intelligence: A Handbook For Business Leaders.
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Originally delivered at Affiliate Summit West in Las Vegas on January 7th, 2019:
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