Many local businesses worry that as great as the Internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the Internet we would not have companies like Amazon, the Internet doesn’t have to be a death sentence for your local business.
More than 4 out of 5 consumers have searched online for local goods and services. And according to Forbes.com, 61.2% of survey respondents said they would be willing to pay higher prices to support small business.
What is killing local businesses isn’t the existence of the Internet; it's their lack of willingness or know-how to implement effective local digital marketing. Today we’re going to try to resolve this
Many traditional online strategies still apply to local marketing. The key is applying each with a local twist to maximize your ROI.
A lot of local businesses give up on social media because it feels like a massive waste of time. Usually, however, the problem is just that they’re attacking it haphazardly. But if you are deliberate in your efforts, it can be one of the quickest and most effective local marketing channels out there.
Every business needs a Facebook page, right? Wrong. It certainly won’t hurt most businesses to set one up, but just because Facebook is the largest network on the web, doesn’t automatically make it the best.
Start by developing strong buyer personas and then identify where those ideal customers spend their time online.
You should also make sure that you have an online presence independent of social networks where customers can find and learn more about you. These days, setting up a website is easy and cheap with services like WordPress.
88% of consumers used their phone to look for local goods and services and 50% of consumers that conducted such a search visited a store within 24 hours. That’s why it’s critical to be easily found online
That is why it is so important to make sure that your website is targeting local keywords.
Local marketing isn’t all that different from any other digital marketing campaign. But with the right emphasis on your target market, you can maximize your results and cut down on costs dramatically. That’s how you compete with the big guys who aren’t taking the time to cater to your specific community.
Considering that 77% of Americans now own smartphones (and 92% of them are between 18 and 29 years of age), your online presence and local discoverability is only going to become more important in the years to come.
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