Small Business Multiplier - Module 6: Offline lead generation techniques (part 2)

This is module 6 of The Small Business Multiplier. In this module, we'll continue to talk about how you can find new customers with offline lead generation techniques.

In the last module we focused on advertising and looked at some key principles to make your adverts stand out from the crowd.

Just by ensuring you have a compelling headline, attractive benefits, a strong offer, a call to action and the right contact information you will set yourself aside from your competition… and don’t forget to incorporate your USP!

Hopefully some of the other techniques were also of interest and potentially applicable to your own business.

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