15 Lead Generation Ideas Part III | WordPress Website Lead Generation Ideas. In this 3 part video series I will show you 15 lead generation ideas you can add to your WordPress website today. Part III covers taking advantage of content upgrades, adding photos and testimonials, using the right landing page builder, using power words, and giving your visitors a clear path to their destination. Which of these website lead generation best practices will you be implementing?
If you missed Parts I & II you can check them out here:
Part I - II - I don't have to stress too much the importance of lead generation marketing strategies when it comes to your online business. As you may have heard "the money is in the list", so I wanted to share numerous ways you could capture email leads via your WordPress website.
Of course many of these website lead generation best practices can be implemented without the need of the WordPress platform but for some it will be a lot easier to add yourself if your business website is built with WordPress.
In this video, Part III of III, we'll take a look at lead generation ideas 11-15. You can read about all 15 already by visiting #11 (0:50) - Take advantage of content upgrades.
Content upgrades are opt-in offers that directly relate to the content someone is currently consuming on your website. It directly relates to what the visitor is reading or watching and is a logical next step for them to either learn more about the topic or how to implement what they just learned.
Tactic #12 (2:03) - Add Photos and Testimonials.
When you add photos and testimonials to your website, opt-in forms, and landing pages it instantly gives you more credibility. Ask your previous customers to provide a review or even use great comments from your Facebook page (once you have permission from the person of course) and always use a photo. Being able to put a face to a comment or testimonial really humanizes the process.
Tactic #13 (3:07) - Use the Right Landing Page Builder for the Job.
A landing page is where you will direct someone to opt-in for whatever your offer may be - ebook, checklist, free trial, webinar, etc. It is a short page on your website that contains a powerful headline, sub-headline, bullet points highlighting what they will get when they enter their email address, and a strong call-to-action.
There's one main product I use to quickly and easily create these types of opt-in landing pages for my WordPress websites. Thrive Architect (formerly Thrive Content Builder) and their Thrive Landing Pages are an ideal way to add these pages to your WordPress website. Their landing page templates even contain the key elements to any landing page along with instruction on what you should include in the various areas.
Get access to Thrive Architect here: #14 (3:52) - Use Power Words.
Power words are key words or phrases that trigger an emotional or psychological response. Adding a few of these words to your opt-in forms or landing pages will have your conversions trending in the right direction.
Here's some examples: FREE, EASY, PROVEN, GUARANTEED, SIMPLE, PAINLESS, ULTIMATE...
I could go on and on but since it looks like I found an article with 700+ power words, I’ll stop #15 (4:29) - Give Your Visitors a Clear Path to Their Destination.
Don’t confuse their journey with a cluttered navigation path, or offer so many calls-to-action that they don’t know where to click. No one wants to jump through hoops - unless you are a professional jump-roper or hula-hooper of course - and if you do not make it clear for your audience to get what they need as easy and simple (see what I did there) as possible, then your lead generation machine will be sitting idle.
Check out the full WordPress Website Lead Generation Ideas playlist here: you have any questions about any of these lead generation methods don't hesitate to reach out!
Don't forget to subscribe to my channel to learn more about WordPress websites, virtual summit, all things Thrive Themes, and other online marketing tactics and products to maneuver your business forward - This description contains affiliate/referral links which means if you click one and subsequently make a purchase I get to pay my bills on time. Seriously though, I only mention products and services I use on a daily basis and feel could be a potential good fit for you as well.
Ok, what are you waiting for - LAUNCH YOUR DAMN WEBSITE!!!
Comments
Post a Comment