In this short video, I will walk you through the process of creating Facebook ads with the objective of Lead Generation in Ads Manager.
Experiment with Facebook advertising with little dollar amounts first to get a feel for what results you get, what statistics tell you, what insight you can gain from test ads and how much you should expect to pay.
Also, make sure you’re trying different ads and play around with its content and placement. Expect first Facebook ads to be a little pricey, but as you get better at targeting and understanding the types of content people engage with the best, the cost of running ads will get lower. It’s a good idea to familiarize yourself with fixed amount versus bidding price models and understand whether you’re paying for impressions or actions. Simply, just learn how to advertise on Facebook before making any decisions on its worthiness.
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