The reason why you’re not converting as many leads as you could be is that people don’t buy on logic. Instead, you need to leverage their emotions because people make emotional purchasing decisions. Their purchasing decisions may be backed up by logic, but you first need to make that emotional connection.
I’ll give you an example:
Why do people buy cars made by Porsche instead of Honda? Because of the safety features? NO!
People buy luxury cars because they feel good about themselves driving them.
Ask yourself: why should someone buy from you instead of one of your competitors?
You need to learn to connect with people emotionally.
If you need help converting leads and increasing your sales, my team and I would love to assist you and help make 2018 your best year of business! Claim your free coaching session today @
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About Travis Robertson:
Travis Robertson is CEO and Founder of Robertson Coaching International, one of the fastest growing coaching and training companies in North America. Travis has trained tens of thousands of business professionals across the globe on high-performance marketing, business development and team building, and is recognized as one of the leading experts on recruiting and retention strategies for this new era of business.
Meet Travis at
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