Lead Generation Strategies: Tracking Leads

This a video explaining how you can track leads from marketing to sales. To find out more about TechnologyAdvice, check us out here: on marketing investment can be a difficult thing to track. Marketers find themselves tracking a lead just to find it drop off their radar when passed to sales. In this video we explain why it's important that you can track those leads from brand awareness to deal close, and how you can go about setting that process up.

To download the white paper on how to track leads from marketing to sales click here: business technology marketplace is diverse, and most buyers struggle to determine which options are best for them. At TechnologyAdvice, we don’t think this should be such a challenge. That’s why our team is dedicated to creating quality connections between buyers and sellers of business technology. We help buyers make well-informed purchase decisions through comprehensive product listings, industry analysis and user-generated reviews. In addition to serving buyers, we work with vendors to grow their customer base through our unique demand generation programs. These programs improve product awareness by placing matched solutions in front of their ideal customers. to our channel here:

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