Leads are often cited as the most important metric for B2B marketers, yet they often struggle to find ways to generate more, great-quality leads. Get some ideas of different approaches to generate B2B leads in this video from specialist agency, Napier (www.napier.co.uk).
The video explains that as the old "bingo card" approach to lead generation has died, marketers in the B2B sector need to develop creative new lead generation techniques. With ideas ranging from screencasts to special offers, this is a great source of ideas for B2B lead generation.
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