B2B Lead Generation Tools and Techniques

Welcome to a special two-part Innovation Channel videocast and podcast interview on TotalPicture.

Today Peter Clayton producer/host of TotalPicture talks with Dan Merton founder of LSMedia, which designs, builds, and executes custom tailored digital marketing and advertising campaigns.

Dan is an expert in Paid Search Marketing, Display Advertising & Retargeting, Mobile Ads, Programmatic Bidding, Facebook, LinkedIn and Twitter campaigns, eCommerce, web design and hosting. Today, Dan will crack the code on lead generation for us, specifically B2B lead generation beyond webinars.

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