Go to: lead generation is means the generation of prospective customer interest or inquiry into a business' products or services via the Internet.
Online lead generation is used for a variety of purposes - list building, e-newsletter list acquisition, building out reward programs, loyalty programs or membership programs.
Online lead generation usually gets the contact information and in some cases, demographic information of a customer interested in a specific product or service. Go to:
There are two types of leads in the lead generation process, sales leads and marketing leads. Sales leads are generated on the basis of demographic criteria of income, age, etc.
Online lead generation typically uses a follow up system via autoresponder or phone call. Ultimate goal is delivering more quality leads and sales with lower marketing costs.
Marketing leads are brand-specific leads generated for a unique advertiser offer using transparency via lead generation campaigns optimized to target market. Go to:
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