How to use social media to drive leads You can use video marketing, email opt-ins, and paid campaigns to get leads from social media. Use paid advertising to generate leads for your business.
1. Facebook advertising a. Create a compelling offer to attract the customer. b. Create a landing page to get opt-ins. c. Use email responder to contact users. d. Monetize your list by selling your offerings.
Use contests and giveaways to drive more leads as well as put up a clear call to action on your Facebook fan page.
2. Twitter advertising
a. Use Twitter cards and generate leads
b. Use a social media listening tool to look at brand mentions in order to generate more leads.
3. LinkedIn advertising
a. Use LinkedIn premium and directly contact the decision maker.
b. Use Slide share which is a content sharing platform and generates views and leads for your business.
4. Instagram advertising
a. Use short video clips to tell your brand story.
b. Respond to comments and engage with users.
c. Use #Hashtags to get more followers and engagement for your brand.
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