B2B vs B2C Lead Generation Techniques for Startups by Rahul Kumar, The Loanwala

In this video, Rahul Kumar, Founder of The Loanwala talks about lead generation methods for startups in both B2B and B2C categories and highlights key differences in them.

He mentions that while both active and passive marketing techniques are effective in B2C category, passive marketing techniques like referral are best suited for B2B category of customers.

This video is brought to you by National Entrepreneurship Network (NEN) which supports startups and SMEs to accelerate their growth and inspires and educates student entrepreneurs to start companies.

National Entrepreneurship Network (NEN) is the largest and oldest initiative of the Wadhwani Foundation for job creation and entrepreneurship. NEN primarily works with students, budding entrepreneurs and anyone with the entrepreneurial inkling. We focus on creating young entrepreneurs who would directly impact the employment numbers and help in sustaining economic growth. NEN helps budding entrepreneurs realise their real potential and assist them to embark on the journey where dreams become a reality.

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