HubSpot is one of the most successful social media sales case studies on the planet. Here's the behind-the-scenes story on how this software industry business went from start-up to thriving business using content marketing---or "inbound marketing" as it calls it.
HubSpot serves customers that are sales-focused online marketers of business-to-business and business-to-consumer goods and services. The company creates sales by focusing on one big idea: Solving customers' problems in ways that allow them to navigate customers toward products they really do need. THAT is the key to selling with social media. By publishing free tools... and solving customers problems... the company is constantly soliciting, storing, and occasionally acting on various expressions of customers' need. It's a PROCESS. HubSpot isn't just giving help away to "engage." No, they're not telling stories on their blog or trying to get laughs from customers on YouTube. Everything they're doing is aimed at increasing sales. And YOU can do the same.
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