Social Media in Credit Unions: A Case Study in 32,000 Leads

In this case study Jeff Molander shows how a credit union creates 32,000 new leads using a new approach to social media in credit unions. Listen and also consider LEARNING HOW in this FREE training Queensland Teachers Credit Union (QTCU) ended up reaching outside its core market: teachers. It was a huge mistake. As a result, retaining their most important customers became vital to the credit union's survival.So QTCU hatched a novel ad campaign hoping to win back their most important customer group. Thanks to a smarter-than-usual social marketing approach, the 2009 ad campaign quickly turned into a lead generation goldmine. The results: over a thousand schools got involved to generate 14,000 opt-in e-mail subscribers. It created a database of prospects complete with name, age, occupation, postal code, and product holdings. Of course, this didn't happen by accident. QTCU focused on DESIGNING social media to sell... (see the video for the full story on how social media in credit unions is exploding.