Jeff Molander gives a surprising, new formula for effective social media B2B lead generation. If you want to sell B2B products and services on social media start creating RESPONSE with it, not just engagement.
Jeff says take action now: Ask yourself, "how can I get prospects to take an action based on what I know they want?" Think of a shortcut, a smarter way of achieving a goal or avoiding a risk you can share. Solve a problem for them. In return you'll earn permission to take them on a journey to a better place... to CONTINUE a very focused, purpose-driven digital conversation that ultimately you can relate to whatever it is you sell.
If you do this, you'll start making social media sell for you! You'l be generating B2B leads with social media more effectively.
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