If you need to create a social media marketing plan for you might want to CUT these common strategies completely. These are:
#1 updating your Facebook page UNLESS you have a SPECIFIC PLAN to make your updates provoke a REACTION that is connected to a process--a way to CAPTURE SALES LEADS and bring them toward a transaction.
#2 Blogging to tell stories. Engaging stories about your business culture or personality RARELY cause sales. If you want your blog posts, videos or Facebook interactions to SELL they need to create high levels of confidence in buyers. For instance, are your stories giving blog readers these 2 things?
1, a way to fulfill a specific need or desire and
2, something to ACT on. If they aren't your stories suck.
Because ultimately you won't be able to connect to your product or service to the story in a way that earns a sale. Your story won't be a discussion. It'll be a monologue.
#3 cut YouTube videos that, likewise, do not tell a story that fulfills a specific need and includes a call to action.
Your customers probably don't need to know how your product or service actually works or look behind the scenes.. AS MUCH as they need a problem solved or a way to better understand the BEST FIT for their needs. So pull the plug on Facebook, blogs and videos that don't give customers answers to burning questions or a sample of the experience they're craving--and a way to act on them that creates a LEAD for you. If you do you'll be one step closer to making social media sell for you.
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