Here's a strange but effective tactic that will improve your video content marketing strategy. Give customers a sense of confidence by creating "how to" videos. Guide customers step-by-step to achieve something important, develop a new skill, reach a goal, avoid a risk. Here's a FREE training to get you started to produce videos that create leads? Make sure your video content marketing strategy gives prospective buyers a sense of confidence in themselves and has a call to action.
Also, never forget that trust is not earned by what you say in videos or how you say it. That's just social media guru mythology.
Trust is earned by what your videos do for prospects that gets them confident in themselves as buyers.
Self-confidence (in the buyer) is what gets you trusted. Enough to buy from you? Maybe. But prospects will certainly be willing to trade their contact information in exchange for more of that confidence you just gave them. They'll be more willing to become a lead. Watch the video for details!
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