Outsoutced services provider ADP uses LinkedIn for sales prospecting in combination with Twitter to find & close more sales. They're using a strategy that breaks through gate-keepers and gets conversations started DIRECT with decision-makers. Watch the video to get details or learn the technique in this FREE training experts' say that you should "get the word out" about your business on social media. But the truth is this is a sure-fire losing strategy when it comes to using LinkedIn for sales prospecting. Engaging with customers in LinkedIn groups isn't enough to break through and earn the attention of busy decision-makers. Instead, here's what works: finding and solving customers' problems in ways that be easily connected to whatever it is you are selling. This strategy gets you past gate-keepers by making you RELEVANT in the lives of decision-makers.
Watch the video above to see how professional services firm ADP is using Twitter and Linkedin to create leads and sign more contracts. ADP's sales force is researching key decision-makers on LinkedIn and then monitoring them for expressions of pain using Twitter.
When a prospect says he/she has an itch ADP's sales rep scratches it---solves the problem. This makes them more able to start relevant conversations and move them OFF of social media... to continue the discussion and/or ask for an appointment.
That's how ADP is using LinkedIn for sales prospecting---and how you can too.
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