Yes, you CAN sell on social media. Don't let any "gurus" tell you otherwise. Here is how social media can increase sales for you ... step by step. (watch the video clip OR get a FREE video training course here day your customers use social media to move toward products and services they need. They may not be ready to buy now... but they WILL eventually. For now, they're looking for shortcuts to getting things done.. solutions to nagging problems.. ways to learn new skills.
For example, your customers may be on social media showing interest in avoiding risks they don't need to take.. doing things differently (better) than other people like them.. they want to compete better. Or maybe they're seeking guidance on some kind of personal challenge.
Our job as content marketers (or social media marketers) is to help guide customers toward those short cuts or better ways or useful tips.. and OCCASIONALLY find ways to connect what we sell to those better ways.
For example, our job is to help potential customers get a hold of a checklist that they can use to get something done faster. Or maybe give them a 3 part video tutorial on learning a new skill they need to have. Or maybe it's a short ebook they need..
to begin to experience the kind of success that your service can more fully give them.
Our job is to get customers CONFIDENT in themselves as buyers. Because if we do that customers will TRUST us in ways that benefit them and us.
Are you kidding me, business gurus and social media "experts?" Stop saying "people aren't on social media to be sold to." To say this is to miss the point entirely: People are using social media to discover short cuts, better ways and solutions to problems. Every day our customers use social media to move toward.. or away from.. products and services they might need. Ok?
Start making social media SELL for you today.
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