Lead Generation Definition

Lead Generation Definition is probably easier to understand if we firstly define exactly what a Lead is. Click HERE Now to see the Lead Generation System that I for 0:10 Lead Generation Marketing in my Home Based Business.

0:27 So, first things first, What Are Leads? Now this is an extremely important point that a lot of Lead Generation Marketers forget when they Define Lead Generation and that is that a lead is actually 0:37 a real person!

A lead is someone who has “raised” their hand in response to some marketing material that a company or business owner has put out into the market place.

Too often, in Lead Generation Marketing, the “Lead” is only looked at as an email address or phone number by the companies or business owners doing they marketing.

1:01 What Are Leads? They are “People” and not merely email addresses!

Email addresses do NOT buy products or services.

A good definition a Lead then is “a person who has responded in some way to a piece of marketing material and effectively raised 1:08 their hand for more information about the company’s product or service”

Make sense?

Click Here Now to see How I Generate Leads for my Multi Level Marketing Business

1:56 Let’s now look at the Lead Generation Definition. To Define Lead Generation and to Define Lead Generation Marketing, we first had to get a clear understanding of What Are Leads.

Now that we understand that leads are actually people, Lead Generation Definition is a lot easier to grasp. 2:15 We can Define Lead Generation Marketing as the process whereby companies or business owners put out information into the market place about their product or service that will attract their ideal customers to them.

Good marketers will use a Lead Generation Strategy that actually explains the actual benefits that a prospect will get by using the company’s products or services, rather than just promoting the products themselves.

To Define Lead Generation Strategy a little more, let’s look at the example of a company sells drills. Their Lead Generation Marketing should be based around the benefits of using their drills, rather than the drills themselves.

The reason for this is that their customers, really don’t want a drill…..they want a hole!!

See what I mean?

Hopefully this Lead Generation Definition has helped you realize why it is important to the growth of your business, to have a clear understanding of the ability to Define Lead Generation and to Define Lead Generation Marketing.

3:24 So, regardless of what type of business you are in, remember that your Leads are real People and you need to build a relationship with them before they will want to do business with you!!!

I wish you every success with your Lead Generation Marketing.

If you would like to see the Lead Generation Marketing System and 3:07 Lead Generation Strategy that I use to Generate Leads for my business, Click Here Now If you have any questions at all my Lead Generation Definition, please do not hesitate to contact me, I am here to help!

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