Facebook Ads: Lead Generation

| Facebook has made the process of generating leads on their platform much easier with their new Lead Generation objective.

You can, now, ask customers and prospects for their information, which they can provide without ever having to leave Facebook.

Here’s how lead ads work. Show your ad to users, and if they’re interested, they’ll click the call to action to bring up a form pre-populated with their personal information they’ve shared with the Facebook.

They can review the information, edit it if needed and click Submit.

Watch the video to learn more.

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