Lead generation. Demand generation. New business development. Whatever you call it, using marketing to generate leads your salespeople, reps, resellers and distributors can turn into new business is key to your company's growth and profitability. That's what this one-hour web seminar by sales lead expert Mac McIntosh is all about. By attending you'll learn the business-to-business marketing strategies and tactics that are proving most effective today for generating more qualified sales leads.
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