Content Marketing For B2B Aligning Storytelling To Lead generation 1

In this webinar, we discuss how the art of storytelling can be applied to the lead-generation goal of B2B brands, and how returns are manifested in multi-platform, 360-degree campaigns.

You will see how brands are developing personas, aligning their content strategies to those, and developing content that is being utilized across platforms and touch-points to deliver the true power of Content Marketing.

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