This video explains why lead generation for marketing doesn't simply involve cold calling. While cold-calling is a viable lead generator, it can only generate so many leads.
Ultimately, a company must combine cold-calling with a proactive marketing strategy, one that positions the company in front of customers.
The video explains how there is a finite amount of leads that can be generated by cold-calling alone. It goes on to compare a salesperson's closing rate relative to the number of leads generated. In the video, you'll see that a sales person that averages 10 qualified leads through cold-calling with a 20% closing rate will only be able to secure 2 orders.
However, if the closing rate of 20% remains the same, but the number of leads generated increases, then the number of sales increases.
This was a video I used to explain to a client that the company needed to combine its cold-calling activities with other lead generating activities, ones that help the company increase the number of leads generated while keeping the closing rates steady.
As a statement Marketing and Sales go hand in hand. Cold calling alone is not the best way but one many processes in introducing new customers to your marketed products. New ways of generating leads are popping up in the Telemarketing industry. Company services today has a database of ready available customer according to customer wants. Techniques of acquiring this list of "targeted interest" customer is quite a jump in generating the sales and come back sales.
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