High Volume Lead Generation - On-Demand Replay w/special guest Jerry Pinkas
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In our latest episode of 60 Minutes to 6 Figures, Jerry Pinkas gave us a special sneak peek at the content he’ll be presenting at our upcoming Mastermind in two weeks. Jerry shared how he generates over 700 leads per month from over 600 sources, his approach to marketing, lead generation and why agents must know what makes them stand out.
Connect with Jerry Pinkas on has a top team of 10 agents and closed over 270 transactions last year in a very unique secondary market, and as a result he’s become a master at high-volume lead generation to keep his agents pipeline full.
Jerry gave an overview of some of his lead sources, including branded and non-branded websites, social media, billboards, referrals and how his lead follow up system helps convert social media followers into actual clients.
He also shared how he creates simple shareable images that builds his following on social media, how to look for other types of local content to share, and how he uses pixel tracking and retargeting to follow his website visitors online and stay in front of them to increase lead conversion.
Jerry also explained his mindset for marketing, lead generation and follow up, and why agents must know what makes them stand out in order to convert leads. This is crucial when we are competing against 5 or 10 other agents, all trying to convert the same lead. This was one of the most valuable parts of the interview, because if you have the right mindset to marketing you can make almost any lead generation strategy work for you.
We hope you can join us in two weeks for our Mastermind, where Jerry is a keynote speaker! We’re also lucky enough to have Jerry for a breakout session at the Mastermind where he’ll break down actual case studies of his Facebook marketing strategies that have garnered him over 33,000 Likes to his team page.
[2:55] Jerry’s background and progression in real estate from investor to agent to team owner and broker, including his experience with hiring his first buyer agent (who is still with him 8 years later!)
[8:50] How Jerry generates a minimum of 700 leads each month through a combination of 627 different lead sources, including 43 different websites (some branded, some stealth)
[11:25] How agents must differentiate ourselves by providing information and intelligence consumers can’t get online, especially focusing on pain points and the unique ways agents can help them
[15:00] The importance of a lead follow up system and why most “crappy” leads aren’t actually bad, just have longer conversion time frames that require a good follow up system
[19:20] Marketing Mindset- YOU are a media company
[22:30] How Jerry uses Word to create shareable images for social media that attract huge attention to his Facebook page, including one post that had over 45,000 total views because it was shared on Facebook repeatedly
[26:05] It takes a lot of energy in the beginning to build an online following, but once you hit a certain point it gets much easier to keep the ball rolling by posting community-interest content
[28:00] How Jerry converts FB Likes into clients through pixel-tracking and retargeting ads aimed at certain neighborhoods or visitors to one of his websites
[35:15] How to set expectations for referrals right up front, so every client turns into referrals - How Jerry spent $10k/mo testing ZIllow leads, and how you can test lead sources to see what works best for you
[38:15] No lead generation system will work right out of the box. They will either take time or money to get up and running, it’s always one or the other.
[43:30] How Jerry judges when to ramp up his lead generation, and why Jerry must generate a higher number of leads due to him being in a secondary market with lots of vacation and investment homes
[46:21] Why you must know what makes you stand out, and that’s what will give you the ability to convert leads even if you’re competing against 5 or 10 other agents attempting to follow up with the same lead
Guest Bio:
Jerry Pinkas is a top agent and broker in Myrtle Beach, SC. Jerry’s team of 3 listing agents and 7 buyer agents closed over 270 transactions last year in a vacation market. Jerry has become a master of high-volume lead generation using every media channel available, from Facebook (where his team page his over 33,000 Likes), stealth websites, retargeting ads and SEO to more traditional methods such as billboards and referrals. Like Jerry’s team on Facebook or connect with Jerry’s team to send referrals in Myrtle Beach, SC.
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